In both MailChimp & Constant Contact, you can upload GIFs as images and they will animate automatically. Incorporating GIFs into your e-newsletters can increase click-through rates and add a little variety. Here is a quick tutorial on how to change your upload options in Hootsuite Pro & Enterprise accounts. To ensure that GIFs work properly on Twitter, particularly when scheduling in Hootsuite, ensure that your upload options specify, as opposed to owl.ly.

If you upload a GIF to a Facebook post it will not display properly. In Hootsuite, you should link to the GIF in both Facebook & Twitter posts. On Giphy, you can copy the GIF link and paste it into your third-party application (i.e. Both Tenor and Giphy offer searchable online libraries with link & download options. If you schedule your content in a third-party application (yay for Hootsuite!) you can still incorporate GIFs into your social content. Currently, there is no built-in GIF library for Facebook users and GIFs cannot be uploaded directly to Facebook. To ensure it displays properly, you must include a link to the GIF (which can be deleted after the preview appears).

On Facebook, you also have the option to post a GIF in your status update. This library is a fantastic way to incorporate GIFs into spur-of-the-moment tweets, but it can be limiting for social media managers who pre-schedule their content through third-party applications. This new feature gives Twitter users access to a GIF library, supported by Tenor and Giphy. In February of last year, Twitter introduced a built-in GIF button. Yet, you may be asking yourself what other options exist for spicing up my social content? GIFs are a great option that can add a certain amount of charm to your social content. After all, 90 percent of the information we absorb is visual. Social media blogs like Hootsuite & Sprout Social constantly reiterate the importance of using visuals on social media.

Twitter download gif